Launch HN: Spoken (YC S21) – Better furniture shopping 14 by lgabraham | 3 comments on Hacker News. Hi HN, we’re Dane and Geoff, the founders of Spoken ( https://www.spoken.io/ ). We make it easy to find the lowest price for any furniture item across all big stores. Buying physical things on the internet is hard. You have to quality-check a product without touching it, double-check dimensions for where the thing will go, and evaluate a seller's credibility, often with little data. But buying furniture online is a special case of hard, because the market is deliberately deceptive. Furniture sellers actively prevent consumers from easily finding the same item at other stores, or under other names, because this allows them to charge more. The sellers get to name the products and they name them in confusing ways to facilitate price discriminaton. For example, this table at Wayfair ( https://ift.tt/RF071cQ... ) can also be found at Appliances Connection under a different name for rou